What a UX Audit Actually Finds
Most findings are about the order of the page and the answers missing from it.
Clients often expect a UX audit to come back with notes on button colours and font sizes. Those come up, but they're rarely why people leave. The bigger findings tend to be about structure and missing information.
The Usual Findings
- The page answers questions in the wrong order. Price comes before people understand what they're buying.
- A key doubt is never addressed. "Does it work with what I already use?" sits in an FAQ nobody opens.
- The first screen is slow on a phone. A large video loads before the headline is readable.
- Two paths compete. "Book a demo" and "Start free" pull in different directions on every section.
How I Run One
I watch recordings where they exist, walk through the main tasks on a real phone, and read the page as someone who has never heard of the company. Then I rank the findings by how many people they affect and how cheap they are to fix. I also check technical SEO and how quickly the pages load.
You get a short list of changes in order of priority, and I can make them myself.
If the site mostly works, this is a cheaper first step than a redesign. If it needs replacing, a redesign starts from the brand and content you already have. Send me a short message about your site.